Today College Football is big business. With the introduction of money, recruitment, name image likebiness (NIL) agreements and the transfer portal it has opened up new opportunities for student athletes. It has also created new challenges for the universities.
Universities invest millions in players to help build their facilities and ensure they are competitive in College Football. However, with NIL agreements in place athletes are able to earn money from their name, image and likeness. This means that some athletes are now looking at the financial opportunities when choosing what college to join. “The game has changed drastically with a lot of athletes not wanting to play at Division 1 without getting paid.” Said one interviewee.
The transfer portal has created large changes. Athletes are now more free to move between schools. Whilst this provides opportunities for the athletes it can cause issues for coaches. They will constantly need to recruit new players and put in more effort to keep their current team together. Money can also be an issue for some athletes when choosing where to transfer.
Overall NIL agreements and the transfer portal have changed The Business of College Football. Players are now more in control of their future but puts pressure on the universities to be competitive. As College Football evolves schools will need to find ways to balance the money, competition and overall student athlete experience.
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